Our Story
Founders Letter
When we lived in Japan, sleep felt simple.
For many years, we slept on traditional futons. Each morning, the futon was aired, folded, and the space was kept clean and breathable. We never thought much about it — because we slept well. We woke up rested, clear-headed, and energized. Sleep was never a struggle.
Everything changed when we moved to the United States.
Like many families, we transitioned to modern Western beds and thick mattresses. Slowly, we began waking up tired. Our sleep felt lighter and less restorative. Susanne, especially, noticed persistent morning fatigue. Even more concerning, our children began experiencing allergies and asthma symptoms — issues they had never faced before.
At first, we didn’t make the connection.
But as a physician and researcher, I began to ask deeper questions. Why did our sleep feel so different? What had changed?
The answer was unsettling.
Through research, testing, and clinical studies, I learned that modern mattresses — while comfortable on the surface — can trap dust mites, allergens, and microscopic particles deep inside. Unlike futons, which are aired and cleaned regularly, most mattresses are never truly cleaned at their core.
The more I learned, the more it became clear: the Japanese approach to sleep wasn’t just tradition — it was intentional, hygienic, and deeply supportive of health.
That realization led to the creation of PureSleepy.
We set out to design a solution that brings the cleanliness and mindfulness of Japanese sleep culture into modern homes. A way to clean the mattress itself — not just the sheets — and restore the sleep environment to what it should be: fresh, breathable, and supportive.
PureSleepy was created for families like ours. For parents concerned about allergies and asthma. For adults waking up tired without knowing why. For anyone who believes that sleep is not a luxury, but a foundation for health.
Our mission is simple:
to help people sleep on a cleaner space — and wake up feeling better.
Thank you for trusting us with something as personal as your sleep.
With care,
Dr. Hiroshi Takeda & Susanne Takeda
Founders of PureSleepy